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品牌价值印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf
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【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】印尼最具价值和最强大品牌100强的2024年度报告（英）.pdf【品牌价值】
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Indonesia
10 0
2024
The annual report on the most valuable and strongest Indonesian brands
July 2024
Brand Finance Indonesia 100 2024
brandirectory.com/indonesia 2
© 2024 All rights reserved. Brand Finance Plc.
Contents
About Brand Finance 3
Foreword 4
Alex Haigh, Managing Director, Brand Finance Asia Pacific
Ranking Analysis 7
Sector Analysis 17
Brand Value Ranking (USDm) 21
Methodology 24
Our Services 30
Our teams have experience
across a wide range of disciplines
from marketing and market research,
to brand strategy and visual identity,
to tax and accounting.
Unique combination
of expertise
Brand Finance, a chartered accountancy
rm regulated by the Institute of
Chartered Accountants in England and
Wales, is the rst brand valuation
consultancy to join the International
Valuation Standards Council. Our experts
crafted standards (ISO 10668 and ISO
20671) and our methodology, certied by
Austrian Standards, is ocially approved
by the Marketing Accountability
Standards Board.
Priding ourselves
on technical credibility
We put thousands of the world’s biggest
brands to the test every year. Ranking
brands across all sectors and countries,
we publish over 100 reports annually.
Quantifying the nancial
value of brands
Brand Finance was set up in 1996 with
the aim of 'bridging the gap between
marketing and nance'. For more than 25
years, we have helped companies and
organisations of all types to connect
their brands to the bottom line.
Bridging the gap between
Marketing and Finance
About
Brand Finance
The world's
leading brand
valuation
consultancy
For business enquiries, please contact:
Alex Haigh
Managing Director, Asia Pacic
a.haigh@brandfinance.com
For media enquiries, please contact:
Gayathri
Marketing Director, Asia Pacic
g.saravanakumar@brandfinance.com
For all other enquiries:
enquiries@brandnance.com
+44 207 389 9400
www.brandnance.com
Foreword
Brand Finance Indonesia 100 2024
brandirectory.com/indonesia 4
Alex Haigh
Managing Director,
Brand Finance
Asia Pacific
What makes a brand valuable? That is the question this study answers.
Determining brand value starts with customers. They exercise their influence
by expressing their preferences. Customer perceptions are influenced by many
factors including a brand’s commitment to them, cutting edge technology,
innovative service delivery and adaptability to changing market demands.
Such initiatives determine whether brands move up or down in our rankings.
Brand Finance’s brand valuation study begins by gathering individual perceptions
about brands. Over 100,000 respondents worldwide, including over 25,000
respondents in the Asia Pacific region, provide their views which are then analysed.
This part of the study covers brand awareness, consideration and many measures
of brand reputation, producing an understanding of a brand strength. Next, to define
brand value, we combine this analysis of brand perceptions with financial analysis
of the business the brand is used for.
The heart of what we do is to “bridge the gap between marketing and finance”
to help communicate the benefits of marketing and branding to financial teams.
We can determine the underlying factors driving brand value thereby informing
decisions on brand positioning and marketing tactics such as promotions, products,
services and pricing. In addition, establishing common ground allows marketers
to articulate the importance of their efforts and enables boards to prepare strategies
that optimise performance.
Understanding the precise financial value of an asset is crucial for optimising returns.
Whether considering brand licensing, selling, discontinuing brands, rebranding
or organising brand architecture, having this knowledge is essential for informed
decision-making. Brand Finance has conducted thousands of valuations for brands
and branded businesses, providing insights to help address these questions and
guide strategy. The impact of comprehending your brand’s value and fully leveraging
it will help to drive growth, profitability and worldwide popularity.
We hope you find this study and its insights interesting and that it enables you
to explain and improve the value of brands in businesses you are working in or
advising. Your enquiries are also important to us – please contact me if you are
looking to understand and build brand value and brand strength. My team and I
look forward to our conversation to boost your brand’s success.
enquiries@brandnance.com
Gain Insight
Leverage strategic insights to
enhance your brand's nancial
standing.
Strategise effectively to
position your brand as
a market leader.
Strategic Guidance
Benchmark your brand against
industry standards for a competitive
edge in the corporate landscape.
Benchmark Your
Performance
Empower your marketing team with
comprehensive knowledge about
your brand's nancial value.
Empower Your
Marketing Team
Optimise communication channels
by understanding and articulating
your brand's nancial signicance.
Enhance Communication
Deepen your nancial acumen and
make well-informed decisions for
corporate success.
Deepen Understanding
Request
your own
Brand Value
Report
Brand Finance's Brand Value Report
provides a complete breakdown of
the assumptions, data sources, and
calculations used to determine your
brand’s value, as well as brand
equity research.
Each report includes expert
recommendations for growing
brand value, driving performance,
and gaining insights into your
position against peers.
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