没有合适的资源?快使用搜索试试~ 我知道了~
Stansted_GoDiscover_Brandbook_大厂VI品牌视觉标准设计规范_企业品牌手册.pdf
0 下载量 78 浏览量
2023-08-07
15:44:42
上传
评论
收藏 7.94MB PDF 举报
温馨提示
试读
27页
Stansted_GoDiscover_Brandbook_大厂VI品牌视觉标准设计规范_企业品牌手册.pdf
资源推荐
资源详情
资源评论
B R A N D A P P L I C AT I O N
This is where you start
FROM
CREATING
SMILES TO
CHOOSING
TYPE STYLES
1. Stansted – Where do you start?
2. Discover Stansted
3. How we define Stansted
4. Our new logo and signature
5. Our brand architecture
6. Our colour palette
7. Our copy platform
8. Typography
9. Photography
10. Example communications
11. Disability Discrimination Act (DDA)
12. Contacts and sign off
CONTENTS
London Stansted Airport is changing, and
with that change a need arises to create our
own distinct brand image and identity for
our airport. A personality which is expressed
through everything we do, and continues to
ensure that Stansted is the airport of choice for
London and the home counties.
The ambition of this brand book is to give
you all the tools you need to help us project
this consistent, professional, and personal
identity. We ask that the new identity is used
in every touch point you have with customers;
from marketing communications, to airport
refurbishments.
The only element that is excluded from these
brand guidelines is Way Finding Signage, which
will continue to carry its existing black and
yellow design.
STA N S T E D – W h e r e D o Yo u S t a r t ?
1
From the first moment our visitors approach
the iconic Sir Norman Foster designed terminal
building, they begin a journey of discovery.
London Stansted Airport exists to satisfy today’s
new breed of traveller. More than ever, our
visitors are looking for choice. From the coffee
they drink to the destinations they fly to. The
fact is every part of the journey has to offer a
positive experience. London Stansted Airport
exists to deliver these experiences. For those that
choose to start their journey at Stansted, we
want to ensure it becomes a journey of discovery.
How do we do that? Go discover
Offering flights to more than 150 destinations
20 million passengers choose London Stansted Airport each year
We serve more European destinations than any other airport in the world
60% of our airport waste will be recycled by 2015
There are 120 shops at the airport – offering a diverse range of products
and services – from a Thai curry to a designer handbag
DISCOVER STA N S T E D
2
London Stansted Airport has more scheduled
flights to Europe than any other airport in the
World. Accessibility from London and the City is
excellent and we are a mere hop, skip and
a jump from the Olympic Stadium.
Our passengers are looking to discover more,
from the services available to new and exciting
destinations we service.
Our design work should constantly seek to
surprise and delight with reasons to choose
London Stansted Airport. Avoid the obvious
and seek to challenge.
HOW WE DEFINE STA N S T E D
Cultural
Diverse, interesting, open-minded, tolerant
Choice
Range, brands, variety, quality, surprising
Contemporary
Cosmopolitan, confident, modern, premium
Exciting
Energetic, progressive, vibrant, connected
3
剩余26页未读,继续阅读
资源评论
2301_77342543
- 粉丝: 37
- 资源: 5761
上传资源 快速赚钱
- 我的内容管理 展开
- 我的资源 快来上传第一个资源
- 我的收益 登录查看自己的收益
- 我的积分 登录查看自己的积分
- 我的C币 登录后查看C币余额
- 我的收藏
- 我的下载
- 下载帮助
安全验证
文档复制为VIP权益,开通VIP直接复制
信息提交成功