Executive Summary ...................................................................................... 3
Focus on Content Producers ................................................................. 5
What Kinds of Content Are They Making? .....................................................5
What’s Happening with Budgets & Funding? ................................................7
Is Content Production Moving In-House? .......................................................8
Content for Marketers: TVCs, Online Ads and More ............ 9
Who’s Creating Marketing Content? ................................................................9
Most Popular Kinds of Marketing Content ...................................................10
What Are the Most Popular Marketing Channels? ...................................... 11
Tracking Marketing Content Performance ................................................... 13
Entertainment Content Formats ....................................................... 14
Internal Communications & Training Content Formats ... 15
Keeping and Managing Content ....................................................... 16
Where is Content Stored? ................................................................................. 17
Is Content Safe? ................................................................................................... 18
Media Management Challenges: Space ....................................................... 19
Media Management Challenges: Time ......................................................... 21
Time Spent on Content Management by Kind of Business ....................22
Media Management Challenges – Process & Responsibility ................. 23
Reversioning and Reusing Content ................................................25
What’s Happening to Budgets? .........................................................28
Opportunities and Challenges ............................................................ 29
Opportunities ......................................................................................................29
Challenges ........................................................................................................... 30
Research Demographics ......................................................................... 31
About Preferred Media ............................................................................34
Contents
