THE STATE OF ARTIFICIAL INTELLIGENCE IN B2B MARKETING
Introduction
Executive Summary
Why B2B Marketers Can’t Ignore AI’s Promise and Potential in 2019
Marketers give themselves a C+ on understanding AI
Most are Already Evaluating or Implementing AI, but Few are Using AI Solutions
Perceived Value of AI Highest for MarTech
Top AI Applications Relate to Top of Funnel
Low Hanging AI Fruit – Still on the Tree
More Buying than Building
Data Scientists on Board
Marketers Are Bullish on the Time-to-Value of AI
Great Expectations for AI
AI Poised to Revolutionize Marketing and Sales Performance
Most Forecast Double-Digit Percentage Revenue Lift From AI Within Two Years
Biggest Barriers: Skills and Cost
Optimism for AI is High
Conclusion and Action Plan
Acknowledgements
About Demand Metric
Appendix: Survey Background
Table of Contents
25
22
27
26
5
7
3
