Beginning ASP.NET
E-Commerce in C#
From Novice to Professional
■■■
Cristian Darie and Karli Watson
Beginning ASP.NET E-Commerce in C#: From Novice to Professional
Copyright © 2009 by Cristian Darie and Karli Watson
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iv
Contents at a Glance
About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii
About the Technical Reviewer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xviii
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi
PART 1 ■ ■ ■ Phase 1 of Development: Getting
a Web Store Up and Running, Fast
■CHAPTER 1 Starting an E-Commerce Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
■CHAPTER 2 Laying Out the Foundations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
■CHAPTER 3 Starting the BalloonShop Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
■CHAPTER 4 Creating the Product Catalog: Part 1 . . . . . . . . . . . . . . . . . . . . . . . . . . 55
■CHAPTER 5 Creating the Product Catalog: Part 2 . . . . . . . . . . . . . . . . . . . . . . . . . 115
■CHAPTER 6 Product Attributes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
■CHAPTER 7 Search Engine Optimization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
■CHAPTER 8 Searching the Catalog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225
■CHAPTER 9 Improving Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257
■CHAPTER 10 Receiving Payments Using PayPal . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
■CHAPTER 11 Catalog Administration: Departments and Categories . . . . . . . . . 279
■CHAPTER 12 Catalog Administration: Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331
v
PART 2 ■ ■ ■ Phase 2 of Development: Selling
More and Increasing Profits
■CHAPTER 13 Creating Your Own Shopping Cart . . . . . . . . . . . . . . . . . . . . . . . . . . . 367
■CHAPTER 14 Accepting and Processing Customer Orders . . . . . . . . . . . . . . . . . . 403
■CHAPTER 15 Product Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 447
■CHAPTER 16 Creating Customer Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 465
PART 3 ■ ■ ■ Phase 3 of Development:
Advanced E-Commerce
■CHAPTER 17 Storing Customer Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 531
■CHAPTER 18 Implementing the Order Pipeline, Part 1 . . . . . . . . . . . . . . . . . . . . . . 563
■CHAPTER 19 Implementing the Order Pipeline, Part 2 . . . . . . . . . . . . . . . . . . . . . . 589
■CHAPTER 20 Credit Card Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 637
■CHAPTER 21 Product Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 667
■CHAPTER 22 Integrating Amazon Web Services . . . . . . . . . . . . . . . . . . . . . . . . . . . 675
■INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 693
