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Tapworthy
DESIGNING GREAT iPHONE APPS
JOSH CLARK
i
Beijing · Cambridge · Farnham · Köln · Sebastopo l · Taipei · Tokyo
Tapworthy: Designing Great iPhone Apps
by Josh Clark
Copyright ©2010 Josh Clark. All rights reserved.
Printed in Canada.
Published by O’Reilly Media, Inc. 1005 Gravenstein Highway North, Sebastapol, CA 95472.
O’Reilly books may be purchased for educational, business, or sales promotional use. Online
editions are also available for most titles (http://my.safaribooksonline.com). For more informa-
tion, contact our corporate/institutional sales department: 800-998-9938 or
corporate@oreilly.com.
Editor:
Karen Shaner
Indexer:
Ron Strauss
Production Editor:
Nellie McKesson
Cover Design:
Monica Kamsvaag
Interior Design: Josh Clark and Edie Freedman
Printing History:
June 2010: First Edition.
ISBN: 9781449381653
[TI]
While every precaution has been taken in the preparation of this book, the publisher and
author assume no responsibility for errors or omissions, or for damages resulting from the use
of the information contained herein.
is book presents general information about technology and services that are constantly
changing, and therefore it may contain errors and/or information that, while accurate when it
was written, is no longer accurate by the time you read it. Some of the activities discussed in
this book, such as advertising, fund raising, and corporate communications, may be subject to
legal restrictions. Your use of or reliance on the information in this book is at your own risk
and the authors and O’Reilly Media, Inc. disclaim any responsibility for any resulting damage
or expense. e content of this book represents the views of the author only, and does not rep-
resent the views of O’Reilly Media, Inc.
Chapter 1: Contents
ii
CONTENTS
ABOUT THE AUTHOR .....................................................................viii
ACKNOWLEDGMENTS .................................................................... ix
INTRODUCTION ................................................................................. 1
Designing apps for delight and usability
But First . . . Breathe 1
No Geek Credentials Required 2
Advice from the Real World 3
1. TOUCH AND GO .............................................................................4
How we use iPhone apps
On the Go: One Hand, One Eye, One Big Blur 6
Get It Done Quick 8
One Tool in a Crowded Toolbox 9
Bored, Fickle, and Disloyal 10
Double-Tap, Pinch, Twist, What? 11
Clumsy Fingers 13
So, What, Do I Design for Dummies? 13
2. IS IT TAPWORTHY? ......................................................................16
Crafting your app’s mission
ere’s Not an App for at 18
What’s Your Story? 19
What Makes Your App Mobile? 20
First Person: Josh Williams and Gowalla 22
Mobile Mindsets 32
“I’m Microtasking” 32
“I’m Local” 33
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