UX Strategy How to Devise Innovative Digital Products That Peopl...
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USER EXPERIENCEDESIGN
UX Strategy
ISBN: 978-1-449-37286-6
US $34.99 CAN $40.99
“
Jaime has been
amazing me with
her dazzling digital
products since 1993.
Read her compelling
stories and easy-to-
follow lessons so you
can make something
amazing, too.
”
—Mark Frauenfelder
founder of Boing Boing,
editor of Make Magazine
“
Jaime executed
breakthrough UX long
before it was called
UX. Read this book
and learn how to get
out of your customers’
and your own way,
and create value for
everyone who touches
your stuff.
”
—Douglas Rushkoff
author, Present Shock and
Program or Be Programmed
Twitter: @oreillymedia
facebook.com/oreilly
User experience (UX) strategy requires a careful blend
of business strategy and UX design, but until now, there
hasn’t been an easy-to-apply framework for executing
it. This hands-on guide introduces lightweight strategy
tools and techniques to help you and your team craft
innovative digital products that people want to use.
Whether you’re an entrepreneur, UX/UI designer,
product manager, or part of an intrapreneurial team, this
book teaches simple-to-advanced methods that you can
use in your work right away. Along with business cases,
historical context, and real-world examples throughout,
you’ll also gain different perspectives on the subject
through interviews with top strategists.
■ Dene and validate your target users
through provisional personas and customer
discovery techniques
■ Conduct competitive research and analysis
to explore a crowded marketplace or an
opportunity to create unique value
■ Focus your team on the primary utility and
business model of your product by running
structured experiments using prototypes
■ Devise UX funnels that increase customer
engagement by mapping desired user
actions to meaningful metrics
Jaime Levy is a user experience strategist based in Los Angeles.
She heads a consultancy called JLR Interactive that caters to
startups and enterprises, helping them transform their business
concepts into innovative and scalable online solutions. Jaime
conducts UX workshops worldwide and is a part-time college
professor at the University of Southern California.
UX Strategy
Levy
Jaime Levy
Foreword by Jason Calacanis
UX Strategy
HOW TO DEVISE INNOVATIVE DIGITAL PRODUCTS
THAT PEOPLE WANT
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