目录
1. 行业现状及趋势分析 ................................................................................................................... 3
1.1 近期环境........................................................................................................................................ 3
1.2 行业现状........................................................................................................................................ 3
1.3 趋势分析........................................................................................................................................ 5
2. 竞品背景对比分析 ....................................................................................................................... 9
2.1 选择竞品........................................................................................................................................ 9
2.2 竞品背景........................................................................................................................................ 9
2.2.1 资源背景....................................................................................................................................................... 9
2.2.2 团队背景....................................................................................................................................................... 9
2.2.3 人员构成.................................................................................................................................................... 10
2.2.4 成本构成.................................................................................................................................................... 10
3. 竞品定位对比分析 ..................................................................................................................... 11
3.1 产品定位..................................................................................................................................... 11
3.2 目标用户对比............................................................................................................................ 11
4. 竞品产品对比分析 ..................................................................................................................... 13
4.1 核心功能..................................................................................................................................... 13
7. 结论及建议 ................................................................................................................................. 19
