价值收益与优化-菲利普斯 pricing and revenue optimization

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This book grew out of courses in pricing and revenue optimization developed at Columbia University and Stanford University. 1 At the time there were few other comparable courses. 2 Since then, it has become clear that there is growing interest in pricing and revenue opti- mization (a.k.a. revenue management and dynamic pricing) as a topic of study within both business schools and management science/operations research departments. This interest is quite understandable: Not only is pricing and revenue optimization an important appli- cations arena for quantitative analysis, it has achieved widely publicized successes in many industries, and there is growing interest in the techniques of pricing and revenue optimiza- tion across many different industries. Some of the issues involved in developing and teach- ing an MBA course in pricing and revenue optimization have been treated in articles by Peter Bell (2004) and myself (Phillips 2004).

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