_互联网_背景下传统零售业转型的思考

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转载论文“互联网 + ”背景下,网络零售严重地冲击了实体零售,传统零售与网络零售融合,进行转型升级是必然选择。总 结了“互联网 + ”背景下传统零售业转型的相互独立、相互补充和相互融合三种模式,分析了目前传统零售业转型中存在模式 选择不科学、数据挖掘不深入、提质增效不明显等问题,并指出“互联网 + ”背景下传统零售企业应实施“场景 + 产品”战略、重 构业务流程、充分运用大数据、持续改革创新以实现转型升级,从而推进“互联网 + ”与实体零售的融合发展。
诗向题 2016 11 APp google APP 3 APP 73 APl 2014 Eb/oL.2015-04-21http://www.ccfaorgcn/por- tal/cn/view. jsp It=3l&id =419506 2l1.6 490 4 201410135-146 201510146-160 Thinking of Traditional Retail Industry Transformation under the Background of "Internet Plus GUO Yan CHEN Guo-hua CHEN Zhi-chang School of Business Huaihai Institute of Technology Lianyungang 222005 China Abstract Under the back ground of "Internet Plus" Internet retail has attached traditional retail severely Traditional retailers must integrate with Internet retail to realize transformation and upgrading. "Internet plus retail has mutual complement mode mutual independent mode mutual integration mode. At present there are some problems during traditional retailers'transformation for example mode selection is not scientific data mining is not in-depth the quality improved and the efficiency added is not obvious etc. Traditional retailers should carry out scene plus product strategy rebuild business process make full use of big data reform and innovate continu ously to make transformation and upgrading become true in order to improve the integration of Internet plus"and Key words Internet plus traditional retail industry Internet plus retail

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