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社交媒体信息流广告:一致性与社交性对广告回避的影响,范思,鲁耀斌,该研究检验信息流广告在社交媒体上取得的成功。随着社交媒体的风行,广告主不断提高在此类媒体上的预算投入。与其他广告相比(如

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Social Media In-Feed Advertising: the Impacts of Consistency And Sociability On Ad Avoidance

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