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Community at Docker
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2014-12-15
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该资源来自Julien Barbier的演讲“Community at Docker”。
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Community at Docker
By Julien Barbier, Sr Dir of Growth, Marketing & Community at Docker
About me
• Julien Barbier
• 2004-2008: Software engineer & Product Manager
(Paris, France)
• 2008-2012: Entrepreneur (Paris, France & Miami,
FL)
• Oct 2012-now: co-Founder of #while42
(International French Tech Engineers Network,
1500+ members in 30+ chapters around the World)
• Oct 2012-now: Sr Director of Growth, Marketing &
Community at Docker (ex-dotCloud, San Francisco,
CA)
• Contact me: julien@docker | @julienbarbier42
About Docker
• Build, Ship and Run Any App, Anywhere
• dotCloud, Founded my Solomon Hykes, in
France (2008), and “relaunched” in SF
(2010)
• dotCloud released Docker open source,
Mar 2013
• Huge traction since then, in both user and
enterprise adoptions led to a pivot
• Huge online and offline community
• Learn more: www.docker.com | @docker
Community is the new marketing
• Community represents 80+% of our “Marketing”
• Lower budget, Higher conversion rate vs traditional marketing
Your product/brand is not
what you say it is.
It is what THEY say it is.
Community, TL;DR;
• Community is like a network
• A community/network is as strong as the number of links between its
members
• IRL links are more precious than Online links
• You do NOT own or control the community
• It is NOT your community: you are part of it, you can influence it, but you do
not own it
• It is not what your community can do for you, but what you can do for your
community
• Your product/brand is not what you say it is. It is what THEY say it is.
• Lower budget, Higher conversion rate vs traditional marketing
• Communities everywhere!
• At the end of the day everything is always about people
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