Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.
You’ll discover
Why design’s role has evolved in the digital age
How to infuse design into every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth
Table of Contents
Chapter 1. Why Design? Why Now?
Chapter 2. Realizing the Potential of Design
Chapter 3. 12 Qualities of Effective Design Organizations
Chapter 4. The Centralized Partnership
Chapter 5. Roles and Team Composition
Chapter 6. Recruiting and Hiring
Chapter 7. Developing the Team: Professional Growth and Managing People
Chapter 8. Creating a Design Culture
Chapter 9. Successful Interaction with Other Disciplines
Chapter 10. Parting Thoughts
Appendix A. About the Authors
Appendix B. O’Reilly: Org Design for Design Orgs
