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Additional praise for Big Data, Data Mining, and Machine Learning: Value creation for Business Leaders and practitioners Jareds book is a great introduction to the area of High Powered Analytics. It will be useful for those who have experience in predictive analytics but who need to become more versed in how technology is changing the capabilities of existing methods and creating new pos sibilities. It will also be helpful for business executives and it profes sionals wholl need to make the case for building the environments for, and reaping the benefits of, the next generation of advanced analytics Jonathan Levine senior Director, Consumer Insight Analysis at Marriott International The ideas that jared describes are the same ideas that being used by our Kaggle contest winners. This book is a great overview for those who want to learn more and gain a complete understanding of the many facets of data mining, knowledge discovery and extracting value from data -Anthony Goldbloom Founder and ceo of Kaggle The concepts that jared presents in this book are extremely valuable for the students that i teach and will help them to more fully under stand the power that can be unlocked when an organization begins to take advantage of its data. The examples and case studies are particu larly useful for helping students to get a vision for what is possible Jared's passion for analytics comes through in his writing, and he has done a great job of making complicated ideas approachable to multiple audiences Tonya Etchison Balan, Ph D Professor of Practice Statistics, Poole College of Management, North Carolina State University Big Data, Data Mining, and Machine Learning Wiley SAS Business Series The Wiley S SAS Business Series presents books that help senior-level managers with their critical management decisions Titles in the Wiley S sas Business Series include: Activity-Based Management for Financial InstitutionS: Driving Bottom Line results by brent bahnub Analytics in a Big data World: The essential guide to Data Science and its Applications by bart baesens Bank fraud: Using Technology to Combat Losses by revathi Subramanian Big data Analytics: Turning Big data into Big Money by frank Ohlhorst Branded! How Retailers Engage Consumers with Social Media and mobility by bernie brennan and lori schafer Business Analytics for Customer Intelligence by gert Laursen Business Analytics for Managers: Taking Business Intelligence beyond Reporting by gert Laursen and Jesper Thorlund The business Forecasting Deal: Exposing Bad Practices and Providing Practical solutions by michael gilliland Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael gendron Business Intelligence and the Cloud: Strategic Implementation Guide by Michael s gendron Business Intelligence Success Factors: Tools for Aligning Your Business in the Global economy by olivia Parr Rud Business Transformation A Roadmap for Maximizing Organizational insights by aiman zeid CIO Best Practices: Enabling Strategic Value with Information Technology second edition by joe stenzel Connecting Organizational Silos: Taking Knowledge Flow management to the Next Level with Social media by frank Leistner Credit Risk Assessment: The New Lending System for borrowers, Lenders, and Investors by Clark abrahams and mingyuan Zhang Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring by naeem Siddiqi The Data Asset: How Smart Companies Govern Their data for business Success by tony Fisher Delivering Business Analytics: Practical Guidelines for Best Practice by Eⅴ an Stubbs Demand-Driven Forecasting: A Structured Approach to Forecasting second edition by charles chase Demand-Driven Inventory Optimization and Replenishment: Creating a More efficient Supply chain by robert a. davis Developing Human Capital: USing Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and mike barlow Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski Sarah watt, and sam bullard Executive's Guide to Solvency II by David Buckham, Jason Wahl, and Stuart rose Fair Lending Compliance: Intelligence and Implications for Credit Risk Management by Clark R. abrahams and mingyuan Zhang Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by robert rowan Harness Oil and Gas Big Data with Analytics: Optimize exploration and Production with data Driven models by Keith Holdaway Health Analytics: Gaining the Insights to Transform Health Care by jason Burke Heuristics in analytics: A Practical Perspective of what Influences Our Analytical World by Carlos Andre reis Pinheiro and Fiona mcneill Human Capital Analytics: How to Harness the Potential of your organi zations Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz-enz Implement, Improve and Expand Your Statewide Longitudinal data System: Creating a Culture of Data in Education by Jamie McQuiggan and armistead Sapp Information Revolution: Using the Information Evolution Model to Grow Your Business by jim Davis, Gloria J. Miller, and Allan russell Killer Analytics: Top 20 Metrics Missing from your Balance Sheet by mark Brown Manufacturing Best Practices: Optimizing Productivity and Product Quality by bobby hull Marketing Automation: Practical Steps to More Effective Direct Marketing by jeff Lesueur Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work by frank Leistner The New Know: Innovation Powered by Analytics by Thornton May Performance Management: Integrating Strategy Execution, Methodologies, Risk and analytics by gary cokins Predictive Business Analytics: Forward-Looking Capabilities to Improve Business performance by lawrence Maisel and gary Cokins Retail Analytics: The Secret Weapon by emmett Cox Social network analysis in Telecommunications by carlos Andre reis Pinheiro Statistical Thinking: Improving Business Performance, second edition, by Roger W. Hoerl and ronald d Snee Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks Too Big to ignore: The Business Case for Big data by phil Simon The value of Business Analytics: Identifying the Path to Profitability by Eⅴ an stubbs The visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon Visual six Sigma: Making Data Analysis Lean by ian Cox, Marie a Gaudard, Philip J. Ramsey, Mia L. Stephens, and Leo Wright Win with Advanced Business Analytics: Creating Business Value from Your data by jean Paul Isson and Jesse harriott For more information on any of the above titles, please visit www Wiley. com Big Data, Data Mining, and machine Learning Value creation for business leaders and practitioners Jared dean WILEY Cover Design: Wiley Cover Image: O iStockphoto /elly 99 Copyright o 2014 by SAS Institute Inc. All rights reserved Published by John Wiley S Sons, InC, Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc, 222 Rosewood Drive, Danvers, MA 01923, 978)750-8400,fax(978)646-8600,orontheWebatwww.copyright.com Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley S Sons, Inc, lll River Street, Hoboken, NJ,(201 748-601l,fax(201)748-6008,oronlineathttp://www.wiley.com/go/permissions Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages including but not limited to special, incidental, consequential, or other damages For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at(800)762-2974, outside the United States at(317)572-3993 or fax(317)572-4002 Wiley publishes in a variety of print and electronic formats and by print-on demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a cd or dvd that is not included in the version you purchased youmaydownloadthismaterialathttp://booksupport.wiley.comFormore nformationaboutWileyproductsvisitwww.wiley.com Library of Congress Cataloging-in-Publication Data Dean, jared. 1978- Big data, data mining, and machine learning: value creation for business leaders and practitioners /jared Dean I online resource.( Wiley g sas business series) ISBN978-1-118-920695(ebk);ISBN978-1-118-92070-1(ebk) IsBN 978-1-118-61804-2(hardback) 1. Management-Data processing 2. Data mining. 3. Big data. 4. Database management. 5. Information technology-Management. I. Tit HD30.2 6580563l-dc23 2014009116 Printed in the united states of america 10987654321

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