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State of the Industry
© IFPI 2024
All data, copy and images are subject to copyright and may
not be reproduced, transmitted or made available without
permission from IFPI. Use of this report, IFPI Global Music
Report (2024 edition) is governed by the Global Music Report
Terms of Use (gmr.ifpi.org/terms-of-use) and Global Music
Report Content Usage Rules (gmr.ifpi.org/content-usage).
DESIGNED BY DATA DESIGN
IFPI.ORG
@
IFPI_ORG
“ Music is the world’s most popular,
inuential, and evergreen art form - but
still undervalued. At the same time, our
business is growing larger, faster, and
noisier - so it’s harder for individual
artists to cut through the clutter. In
this environment, our global reach
and expertise are critical in helping
authentic talents build long careers
and loyal fan bases, while protecting
and promoting the value of music.
Together, we’re pioneering the future,
at the intersection of entertainment and
technology.”
ROBERT KYNCL
Chief Executive Officer,
Warner Music Group
“ In the midst of all the technological
advances with the potential to usher
in a new era of growth, it is essential
that we continue to ght for our
artists and stand up for the creative
and commercial value of music. Our
vision of the future is lled with
possibilities, and working together as a
united community we can make those
possibilities real—for our artists, fans
and the entire music ecosystem.”
SIR LUCIAN GRAINGE
Chairman & Chief Executive Officer,
Universal Music Group
“ We’re at a major inection point in
the music industry once again, with
the advent of generative AI and the
rise of short-form platforms bringing
both opportunities and challenges for
artists and fans. Our music drives the
development of new technology and
innovation, shaping cultural moments
across tech, gaming, TV, lm and
more; whilst demand from fans for
high quality music and content from
world-class artists is stronger than ever,
and continues to grow in mature and
high growth markets. The ght to have
partners recognize music’s true value is
relentless. With any new advancements,
we will continue to ensure they are
creator-friendly, that artists are always
put rst and that art is protected and
given the value it truly deserves.”
ROB STRINGER CBE
Chairman,
Sony Music Group
“ Record labels – be they independents or
majors - don’t just oer artists a range
of services, we oer our passion to those
artists. We want to make their dreams
happen – to make music and express
themselves, and to nd an audience
around the world. In a constantly
evolving industry these things do not
change.”
KONRAD VON LÖHNEYSEN
Managing Director,
Embassy of Music
CONTENTS
GLOBAL MUSIC MARKET IN NUMBERS 2O23
INTRODUCTION
IFPI GLOBAL ARTIST CHART 2O23
IFPI GLOBAL SINGLE CHART 2O23
IFPI GLOBAL ALBUM CHART 2O23
GLOBAL MARKET OVERVIEW 2O23
FIGURES BY FORMAT 2O23
FIGURES BY REGION 2O23
TODAY’S RECORD COMPANIES: INVESTING TIME, ENERGY & RESOURCES IN MUSIC
THE ARTIST PARTNERSHIP AND BEYOND
CASE STUDY: JON BATISTE
POWERING GLOBAL GROWTH
CASE STUDY: FALLY IPUPA
RECORD COMPANIES DRIVING INNOVATION
CASE STUDY: SZA
CREATING AN ENVIRONMENT IN WHICH MUSIC AND CREATORS CAN THRIVE
PHOTO CREDITS
State of the Industry
IFPI Global Music Report 2024 State of the Industry
2
G
L
O
B
A
L
M
U
S
I
C
M
A
R
K
E
T
I
N
N
U
M
B
E
R
S
2
0
2
3
67.3%
Streaming share of
global revenue
INTRODUCTION
THE PARTNERSHIP BETWEEN RECORD
COMPANY AND ARTIST CONTINUES TO
DEFINE AND SHAPE MUSIC IN ALL ITS
WONDERFUL AND EXTRAORDINARY FORMS.
IFPI: Representing the recording industry worldwide
The record executives who have contributed to this report, based all over
the world and performing a diverse range of roles, share two common
traits: a passion for music and a dedication to helping artists nd creative
and commercial success.
This partnership is at the heart of the continued growth of music
markets worldwide. Record companies are investing US$7.1 billion
annually in A&R and marketing alone, powering artists and their careers
and connecting fans and music communities from all over the world.
At the centre of today’s record company is a powerful drive for
innovation. This takes many forms: from reshaping the artist-label
collaboration, to exploring and embracing new technologies and
platforms, to driving career opportunities for artists who fall outside
the traditional recorded music pathways. It is leading to exciting and
diverse projects and incredible experiences for fans.
However, even as the music ecosystem grows, develops and rewards
those who create music, it still faces a range of threats, including the
evolving issue of digital piracy and the damaging practice of streaming
fraud.
While articial intelligence (AI) has already been widely embraced
across the music industry, the emergence of generative AI presents a new,
rapidly developing challenge. Many generative AI developers take music
without authorisation or compensation and build consumer facing
products that compete directly with artists’ work.
To tackle these issues and ensure the ecosystem is sustainable for the
long-term, record companies require eective tools and the support of
authorities and the wider music sector.
Music, time and again, has proved its enduring power to engage,
enthral and connect us. As record companies work in partnership with
artists to innovate, drive creativity and support and champion music the
world over, we look forward to helping to shape its next chapter and the
incredibly exciting possibilities ahead.
+10.2%
Global revenue
growth
+11.2%
Growth in subscription
streaming revenues
+13.4%
Physical revenue
growth
+9.5%
Performance Rights
revenues
Jung Kook photo courtesy of BIGHIT MUSIC
IFPI Global Music Report 2024 State of the Industry
State of the Industry
4
IFPI GLOBAL
ARTIST CHART 2O23
1
Taylor Swift photo by Beth Garrabrant
IFPI’s Global Charts provide
the most complete picture
of artist, album and track
performance worldwide
Source: IFPI | The IFPI Global Artist Chart measures consumption across all formats (including streaming formats,
digital and physical albums, and single sales) and all countries in a calendar year. It is weighted based on the
relative value of each method of consumption. A more detailed analysis of IFPI Global Charts is available in the
IFPI Global Music Report 2024 Premium Edition.
SEVENTEEN
2
STRAY KIDS
3
DRAKE
4
THE WEEKND
5
MORGAN WALLEN
6
TOMORROW X
TOGETHER
7
NEWJEANS
8
BAD BUNNY
9
LANA DEL REY
1O
T
A
Y
L
O
R
S
W
I
F
T
IFPI Global Music Report 2024 State of the Industry
State of the Industry
6
IFPI GLOBAL SINGLE CHART 2O23
FLOWERS
Miley Cyrus
LA BEBE
Yng Lvcas, Peso Pluma
CALM DOWN
Rema, Selena Gomez
CRUEL SUMMER
Taylor Swift
KILL BILL
SZA
LAST NIGHT
Morgan Wallen
DIE FOR YOU
The Weeknd, Ariana Grande
ANTI-HERO
Taylor Swift
AS IT WAS
Harry Styles
SEVEN FEAT. LATTO
Jung Kook
1 6
3 8
2 7
4 9
5 1O
Global subscription
streams equivalent
Global subscription
streams equivalent
2.70 bn 1.45 bn
1.89 bn 1.39 bn
1.84 bn 1.37 bn
1.78 bn 1.31 bn
1.46 bn 1.24 bn
Source: IFPI
The IFPI Global Single Chart measures digital format singles across a calendar year, including paid subscription streaming, ad-supported streaming, and single-track downloads.
IFPI GLOBAL ALBUM CHART 2O23
FML
SEVENTEEN
ISTJ
NCT DREAM
5-STAR
Stray Kids
SOS
SZA
ONE THING AT A TIME
Morgan Wallen
SEVENTEENTH HEAVEN
SEVENTEEN
MIDNIGHTS
Taylor Swift
ROCK-STAR
Stray Kids
1989 (TAYLOR’S VERSION)
Taylor Swift
UTOPIA
Travis Scott
1 6
3 8
2 7
4 9
5 1O
Source: IFPI
The IFPI Global Album Chart takes into account all consumption formats, spanning physical sales, digital downloads, and streaming platforms across a calendar year.
It is weighted based on the relative value of each method of consumption. For the full Top 20 Global Artists, Singles and Albums please see www.ifpi.org.
IFPI Global Music Report 2024 State of the Industry
State of the Industry
8
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