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Praise for Salesforce.com
®
Secrets of Success
“ Salesforce.com is usually thought of as an SFA system, but it really needs to be thought
of as a full-fledged CRM. For more than five years, I’ve headed up marketing teams trying
to expand the power of SFDC for highly automated Internet customer interaction systems.
Salesforce.com® Secrets of Success is required reading for the modern marketer, sales exec,
or customer support professional.”
—Mark de Visser, CEO of Sonatype
“ Salesforce.com® Secrets of Success is terrific because it gives guidance to every major
executive, as well as tactical recommendations to the implementation team. Using this
book’s methods ensures the high user adoption rate we achieved at Syneron. It also pro-
vides hundreds of tips that save time and money in the real world.”
—Doron Gerstel, CEO of Syneron Medical
“ Salesforce.com® Secrets of Success helps the busy executive figure out what to do—and not to
do—when a Salesforce system is being built or extended. I appreciate the balance it provides,
giving strategic guidance to the executive team and tactical tips to the implementers.”
—Dave Kellogg, CEO of Mark Logic
“ Salesforce.com® Secrets of Success focuses on the business processes that surround SFDC—
the things that people do to leverage the system and become more effective. Any organiza-
tion going through internal change in sales, marketing, or other customer-facing teams
needs to see and work on the big picture. This book helps them do just that.”
—Jon Lambert, CFO of Wombat Trading Systems division
New York Stock Exchange
“ Mr. Taber takes a hard look at reality and CRM systems and finds the way to bridge the gap
between the two using Salesforce.com. You are sure to succeed with your Salesforce.com
initiative by reading this excellent book. This is the Salesforce.com ‘manual’ we were all
looking for.”
—Joshua Meiri, Salesforce.com User Group Leader
“ Salesforce.com® Secrets of Success combines Agile with Salesforce.com, the most widely
used, hosted SFA system. Taber takes it one step further by telling product marketers and
product managers how to use SFDC and the latest Agile tools to do their jobs better. A
must-read.”
—Rich Mironov, CMO of Enthiosys
From the Library of Garrick Lee
