The Future of Retail

The Future of Retail - To the extent that there are two distinct sides to the argument, the position of Offline-to-Online (O2O) advocates is that, as more offline retailers are closing, brick-and-mortar stores, the transaction volumes for online stores will only continue to grow. For brick-and-mortar stores to survive, O2O — driving customers to a physical storefront to fulfill the transaction with online incentives — will absolutely come to dominate retail sales.