5.4.4 快乐分享..............................................................................................31
5.4.5 互动专区..............................................................................................32
第 6 章 公司战略…………………………………………………………………..33
6.1 总体规划........................................................................................................33
6.2 详细规划........................................................................................................33
6.2.1 短期目标..............................................................................................33
6.2.2 中期目标..............................................................................................33
6.2.3 远期目标..............................................................................................34
第 7 章 商业模式…………………………………………………..………………35
7.1 商业模式简析................................................................................................35
7.2 关键要素........................................................................................................35
7.2.1 客户价值..............................................................................................35
7.2.2 盈利模式..............................................................................................35
7.2.3 关键资源..............................................................................................36
7.2.4 关键阶段..............................................................................................36
第 8 章 营销策略…………………………………………………………….…….38
8.1 营销原则........................................................................................................38
8.1.1 三四原则..............................................................................................38
8.1.2 4C 原则 .................................................................................................38
8.2 营销策略........................................................................................................38
8.2.1 学生群体营销策略..............................................................................38
8.2.2 上班族营销策略..................................................................................39
8.2.3 礼品生产企业营销策略......................................................................39
8.3 营销推广........................................................................................................40
8.3.1 初期推广..............................................................................................40
8.3.2 网站资源合作......................................................................................40
8.3.3 社会化营销推广..................................................................................40
8.3.4 积分促销策略......................................................................................41
8.4 其他策略.........................................................................................................41
8.4.1 赞助高校比赛......................................................................................41
8.4.2 举办大学生原创礼品设计大赛 ..................................................................42
8.4.3 公益慈善 ...........................................................................................................43
8.4.4 爱心接力..............................................................................................43
第 9 章 财务分析………………………………………………………..…………44
9.1 投资分析........................................................................................................44
9.1.1 资金来源..............................................................................................44
9.1.2 股本结构与规模..................................................................................44
9.1.3 资金使用..............................................................................................45
9.1.4 投资收益与风险分析..........................................................................45
9.2 财务分析........................................................................................................46
9.2.1 主要财务假设......................................................................................46
9.2.2 主要财务报表......................................................................................47
第 10 章 风险分析与解决方案…………………………..……………………….49
10.1 技术风险......................................................................................................49
