摘 要: 高校门户网的出现给大学生思想政治教育工作提供了新的契机和平台，研究从其基本功能特性出发，结合大学生思想政治教育工作的特点，对高校门户网兴起的原因进行横向的比较分析，论文提出高校思想政治教育在网络时代下的功能模型，并对高校思想政治教育工作与门户网站相结合的策略和实现方法进行了探讨。
关键词: 高校门户网；思想政治教育；经营理念
University website portal: A new platform for ideological and political education of college students
Abstract: The appearance of university website portal provides a new opportunity and platform to ideological and political education of college students. Based on the characteristics of the ideological and political education of college students, the study transversely compares the reason for the rise of university website portal and constructs a functional model, starting from the basic functions of website portal. Finally, discusses the strategys and realizable methods of combining them.
Key words: university website portal; ideological and political education; management idea
