5
AVL UK Expo 2014 / Ulf Stenzel
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2013 2014 2015 2016 2017 2018 2019 2020
Vehicle Production [units]
Luxury
Premium
Mid
Entry
Mild Hybrids – Market Overview Europe
Mild Hybrids produced
in Europe (of which
98% is 48V in 2020)
Per Regional Sales
Price Class
implementation in E segment
No 48V applications in the A
segment (e.g. Ford Ka, Chevrolet
Spark) forecasted until 2020
Significant 48V shares in larger
vehicle classes and in the B
segment (e.g. VW Polo)
Early implementation in E segment
vehicles (e.g. BMW 7 series, MB
E-Class) (see 2018)
Large share of 48V applications in
the Mid (e.g. Renault Clio, Ford
Mondeo) and Premium (e.g. BMW
7 series, Smart Forfour) segment
Entry: e.g. Renault Duster, Dacia
Logan
Luxury: Porsche Macan, Rolls-
Royce Ghost
High share of German premium
OEMs
No share from Volkswagen
projected
No share from Fiat (and it’s sub
brands) forecasted until 2020
Source: IHS Q3 2013
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2013 2014 2015 2016 2017 2018 2019 2020
Vehicle Production [units]
E-Segment
D-Segment
C-Segment
B-Segment
per Segment
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2013 2014 2015 2016 2017 2018 2019 2020
Vehicle Production [units]
Rolls-Royce
Nissan
Smart
Porsche
BMW
Ford
Peugeot
Citroen
Audi
Mercedes-Benz
Dacia
Renault
per Vehicle Brand
EU
