mySAP 客戶關係管理解決方案
參考客戶實例
Volkswagen
Who is Volkswagen ?
Car manufacturer
No. 1 in Europe, No. 4 worldwide
Plants in 42, subsidiaries in 150 countries worldwide
300.000 employees
20.000 cars are produced per day
Every fifth car in Europe is a Volkswagen
Worldwide the market share is 11%
Brands are Audi, Bentley, Bugatti, Lamborghini, Rolls Royce,
Seat, Skoda, of course VW itself
VW is one of 30 GAAs of SAP in Europe,
but there was trouble in common projects
in the past as well
Main Business Objectives for Decision
VW knows that if they manage to convince a teenager to have a
VW as his/her first car he/she will spent 250.000 € in his/her live
time to buy VW cars
VW is convinced, that only a total customer care concept will
keep the customers retention
Based on that, VW offers different services for their customers
“VW club” (similar to airlines mileage programs)
Leasing service (to finance)
Banking services (entire banking product range)
These different services – undertaken by
different legal units - now should be
offered through one Customer Interaction
Center to realize a real “one face/voice
to the customer” approach
mySAP 客戶關係管理解決方案
How mySAP.com CRM works !
How mySAP CRM Works – One Example
Step 1 - Engage
A Marketing Manager picks a
target group for an email campaign
Single females ages 24-30 with a
median income of $40,000
Sarah receives an e-mail with a
web site link
At the web site she is greeted
with a personalized email
recognizing her as a previous
customer
The intelligent web site offers her
a 10% discount on Futons
Marketing Manager
