搜索引擎优化入门指南（search-engine-optimization-starter-guide）资源-CSDN文库

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Table of Contents

Googlebot

Crawling content

on the Internet for

Google's index

every day, every

night, non stop.

From here on, I'll be

explaining various points

on search engine

optimization (SEO)!

SEO Basics

Create unique, accurate page titles

Make use of the "description" meta tag

Improving Site Structure

Improve the structure of your URLs

Make your site easier to navigate

Optimizing Content

Oer quality content and services

Write better anchor text

Optimize your use of images

Use heading tags appropriately

Dealing with Crawlers

Make eective use of robots.txt

Be aware of rel="nofollow" for links

SEO for Mobile Phones

Notify Google of mobile sites

Guide mobile users accurately

Promotions and Analysis

Promote your website in the right ways

Make use of free webmaster tools

An example may help our explanations, so we've created a ﬁctitious

website to follow throughout the guide. For each topic, we've ﬂeshed

out enough information about the site to illustrate the point being

covered. Here's some background information about the site we'll

use:

Website/business name: "Brandon's Baseball Cards"

Domain name: brandonsbaseballcards.com

Focus: Online-only baseball card sales, price guides, articles,

and news content

Size: Small, ~250 pages

“Paid” Search, AdWords

Organic Search

Search engine optimization affects only organic search results, not

paid or "sponsored" results such as Google AdWords.

Create unique, accurate page titles

SEO Basics

Glossary

Indicate page titles by using title tags

Page title contents are displayed in search

results

(

1) The title of the homepa

e for our baseball card site, which lists the business

name and three main

ocus areas

head>

<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>

meta name="description=" content="Brandon's Baseball Cards provides a

arge selection of vintage and modern baseball cards for sale. We also offer

ase

news an

events in"

head

(

)

A user performs the query [baseball cards]. Our homepa

e shows up as a result,

ith the title listed on the first line (notice that the query terms the user searched

or appear in bold).

If the user clicks the result and visits the page, the page's title will appear at the top

of the browser.

(

)

A user performs the query [rarest baseball cards]. A relevant, deeper pa

(

its

itle is unique to the content of the page

)

on our site appears as a result

A title tag tells both users and search engines what the topic of

a particular page is. T

e <tit

e> ta

e p

ace

wit

in t

of the HTML document (1). Ideally, you should create a

head> tag HTML

nique title for each page on your site

If your document appears in a search results pa

e, the contents of

the title tag will usually appear in the ﬁrst line of the results (if

you're unfamiliar with the different parts of a Google search result,

you might want to check out the anatomy of a search result video b

oogle engineer Matt Cutts, and this help

ul diagram of a Google

search results page

)

. Words in the title are bolded if the

appear in the

user's search query.

search quer

This can help users recognize if the page is

likely to be relevant to their search

(

)

The title for your homepage can list the name of your website

usiness and could include other bits of important information like

he ph

sical location o

the business or ma

be a

ew o

its main

ocuses or oerings

(

)

earch en

ine

Computer function that searches data available on the Internet using keywords or

other speciﬁed terms, or a program containing this function.

head> ta

An element that indicates the header in an HTML document. The content of this

element will not be displayed in a browser.

HTML

Abbreviation for HyperText Markup Language, a language used when describing web

page documents. It denotes the basic elements of web pages, including the document

text and any hyperlinks and images embedded within.

Search quer

Single or multiple terms which are input by the user when performing a search on

search engines.

Make use of the "description" meta tag

SEO Basics

Glossary

Summaries can be deﬁned for each page

What are the merits of description meta

tags?

(

1) The be

innin

of the description meta ta

for our homepa

e, which

ives a brief

overview o

the site's o

erin

head>

title>Brandon's Baseball Cards - Bu

Cards, Baseball News, Card Prices</title

large selection of vintage and modern baseball cards for sale. We also offer

daily baseball news and events in">

head

(

)

A user performs the query [baseball cards]. Our homepa

e appears as a result,

ith part o

its description meta ta

used as the snippet.

(

) A user performs the query [rarest baseball cards]. One of our deeper pa

es, with

its unique

escription meta ta

use

as t

e snippet, appears as a resu

A page's description meta tag gives Google and other search

engines a summary of what the page is about (1). Whereas a

age's title may be a few words or a phrase, a page's description meta

ag might be a sentence or two or a short paragraph. Google

ebmaster Tools provides a hand

content analysis section that'll tell

you about any description meta tags that are either too short, long, or

duplicated too man

times

(

the same information is also shown for

title> ta

s). Like the <title> ta

, the description meta ta

is placed

within the <head> ta

your HTML document.

Description meta ta

s are important because Google might use

them as snippets for your pages. Note that we say "mi

ht" because

le may choose to use a relevant section o

your pa

e's visible

ext if it does a

ood job of matchin

up with a user's query.

lternatively, Google might use your site's description in the Open

if your site is listed there

(

learn how to Directory Project prevent

search engines from displaying ODP data

)

. Adding description meta

ags to each o

your pages is always a good practice in case Google

cannot

ind a

ood selection o

text to use in the snippet. The

ebmaster Central Blo

has an in

ormative post on improving

snippets with better description meta tags.

s in t

e snippet are

en t

ey appear in t

e user's query

(

)

. This gives the user clues about whether the content on the page

atches with what he or she is looking for.

(

)

is another example,

his time showing a snippet

rom a description meta tag on a deeper

(

which ideally has its own unique description meta ta

containin

an article.

Text displayed beneath the title of a corresponding web page on the search results

pages of a search engine. A web page summary and/or parts of the page that match

the search keywords will be displayed.

Open Director

Project

(

ODP

)

The world's largest volunteer-run web directory (a list of Internet links collected on a

large scale and then organized by category).

An address on the Internet that indicates the location of a computer or network. These

are administrated to avoid duplication.

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