What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. T
his practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board.
Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models—from data collection and analysis to the insights and leadership that drive concrete actions. You’ll learn what works and what doesn’t, and why creating a data-driven culture throughout your organization is essential.
Start from the bottom up: learn how to collect the right data the right way
Hire analysts with the right skills, and organize them into teams
Examine statistical and visualization tools, and fact-based story-telling methods
Collect and analyze data while respecting privacy and ethics
Understand how analysts and their managers can help spur a data-driven culture
Learn the importance of data leadership and C-level positions such as chief data officer and chief analytics officer
Table of Contents
Chapter 1. What Do We Mean by Data-Driven?
Chapter 2. Data Quality
Chapter 3. Data Collection
Chapter 4. The Analyst Organization
Chapter 5. Data Analysis
Chapter 6. Metric Design
Chapter 7. Storytelling with Data
Chapter 8. A/B Testing
Chapter 9. Decision Making
Chapter 10. Data-Driven Culture
Chapter 11. The Data-Driven C-Suite
Chapter 12. Privacy, Ethics, and Risk
Chapter 13. Conclusion
Appendix A. On the Unreasonable Effectiveness of Data: Why Is More Data Better?
Appendix B. Vision Statement...展开收缩