Max Shron Thinking with Data 2014

Working with data is about producing knowledge. Whether that knowledge is consumed by a person or acted on by a machine, our goal as professionals working with data is to use observations to learn about how the world works. We want to turn information into insights, and asking the right questions ensures that we’re creating insights about the right things. The purpose of this book is to help us understand that these are our goals and that we are not alone in this pursuit.