Visit http://www.MailChimp.com
2
Testing in Different Email Applications ..................................................................32
AOL ...................................................................................................................33
Testing Browser-based Email Services ....................................................................36
Yahoo!Mail .........................................................................................................36
Yahoo!Mail Beta..................................................................................................36
Hotmail..............................................................................................................36
Gmail .................................................................................................................36
Check Different ISPs, too ....................................................................................37
Send tests to friends and co-workers ..................................................................37
Or, just use MailChimp’s Inbox Inspector ...........................................................37
Email Marketing Basics & Best Practices .......................................................... 41
The Definition of Spam.......................................................................................41
The CAN-SPAM Act of 2003 ...................................................................................42
Double Opt-in........................................................................................................42
Pros & Cons .......................................................................................................47
Measuring Performance ............................................................................................ 48
Open Rates ........................................................................................................48
Click Rates .........................................................................................................49
Unsubscribe Rate ...............................................................................................49
Bouncebacks ......................................................................................................50
MailChimp Helps Manage Your Bounces .............................................................50
Traffic to your website .......................................................................................51
Signups since last campaign...............................................................................51
Wrapping Up.................................................................................................................... 52
Wrapping Up.................................................................................................................... 53
“My First Email Campaign” Checklist for Beginners..............................................53
Appendix ........................................................................................................................... 57
Useful Resources .......................................................................................................... 58
Email Marketing Sites .........................................................................................58
Email & Marketing Related Blogs.........................................................................58
Products & Tools ................................................................................................59
Graphic design programs ...................................................................................59
Miscellaneous ....................................................................................................59
Email Applications & Known Issues .................................................................... 61
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