没有合适的资源?快使用搜索试试~ 我知道了~
Impact of E-commerce on Travel
5星 · 超过95%的资源 需积分: 9 10 下载量 30 浏览量
2010-06-02
09:33:31
上传
评论 1
收藏 55KB DOC 举报
温馨提示
试读
14页
E-commerce is bringing new business opportunities to the global travel and tourism industry. Tourism-related institutions and Internet companies are joining to tap the potential market created by e-commerce. This paper is an historical analysis of penetration of e-commerce in the travel and tourism industry.
资源推荐
资源详情
资源评论
tourism
Tourism
tourism
!!
!!
"#$%&'()*(%+,('-
E-commerce is bringing new business opportunities to the global travel and tourism industry.
Tourism-related institutions and Internet companies are joining to tap the potential market
created by e-commerce. This paper is an historical analysis of penetration of e-commerce in
the travel and tourism industry. The analysis identifies a number of consistent customer
experience across different channels, among airlines, and involving both international and
domestic travel in emerging economies with limited internet access. It is argued, from this
analysis, that there area number of emerging new technologies such as mobile devices and
global positioning systems which need to be taken into account and effects systematically
assessed. The paper concludes that a major challenge facing the industry is to assess the
impact of these technologies on different aspects of the travel industry and to find out how
much value-added services they actually provide to consumers.
Introduction
Information technology has introduced e-commerce through the development of the Internet
and the World Wide Web. These developments have impacted both consumer and industry
behaviors in the areas of travel and tourism. Consumers have more options regarding
vacation and budget planning. 95 per cent of web users have searched the Internet to gather
travel related information. 93 per cent visited destination web sites and nearly one half used
e-mail to gather travel-related information (Xinran, Dae- Young & Morrison, 2006). Almost
three- fourths of online travel buyers used search engines prior to making their purchases. In
addition to the Internet, technology gadgets such as GPS 's, mobile phones, smart phones
and hand-held devices have improved consumers' tourism and travel experiences.
Information accessibility regarding travel, destination, bookings, payments, hotels, attractions,
and the quality of maps are areas for improvement.
Information and Communication Technologies (ICT) have affected the travel and tourism
industry for at least 50 years, particularly in the areas of automation and networking of
distribution channels. Local travel agents that used the global distribution system have
adjusted marketing strategies and expanded services in order to realize increased
competitive advantage. Local tourism business comprehension and utilization of the Internet
has permitted increased visibility in additional market segments. Businesses have increased
services globally by registering with online travel agents, online advertising agents, and inter-
organizational reservation systems. In addition, many businesses have developed websites
which offer planning, booking and payment services online for added consumer convenience.
Businesses that have not made use of the Internet cannot compete and therefore they must
grasp the opportunity before they are out-competed by those that have.
Information technology has played a central role in the growth and improvement of the travel
and tourism industry. The lasting effects of technology are improved information accessibility,
a higher level of competition, and a larger market of consumers and businesses around the
globe.
Information Technology in the Tourism and Travel Industry
During the pre- computerized time, the role of the travel agent was to advise clients on travel
destinations and to act as an intermediary in the complicated process of arranging travel
bookings. Even as late as the early 1990's, consumers booked cruise travel and tourism
through travel agents as many companies did not offer direct bookings. There were two
waves of information technology that have had a major impact on the industry. The first of
these is the development of the direct reservation systems, such as the American Airlines
SABRE system. The second is the development of online sales channels via the Internet.
The SABRE system was developed by American Airlines in conjunction with IBM. S ABRE
was launched in the early 1960's. It was the first computerized airline reservation system.
Other airlines rushed to develop their own reservation systems: United Airline created the
Apollo system, TWA developed Programmable Airline Reservation System (PARS), and Delta
developed DATAS.
One disadvantage of the Semi- Automated Business Research Environment was the
consumers had no access to the SABRE reservation system (see Figure 1 below). The
consumers had to work with a travel agent to obtain airline tickets. This asynchronous
process was conducted over several hours or days.
Over ten years of Information Technology evolution, SABRE was the world's largest private
real-time data-processing system, serving more than 10,000 travel agents worldwide. It
extended to the United Kingdom, paving the way for widespread international expansion. In
1996, the S AB RE Technology Group increased its popularity by launching Travelocity.com
on the Internet, a leading online business-to-consumer (B 2C) travel site.
剩余13页未读,继续阅读
资源评论
- deccenio2014-07-31用来做翻译练习的,谢谢!
chly198
- 粉丝: 0
- 资源: 1
上传资源 快速赚钱
- 我的内容管理 展开
- 我的资源 快来上传第一个资源
- 我的收益 登录查看自己的收益
- 我的积分 登录查看自己的积分
- 我的C币 登录后查看C币余额
- 我的收藏
- 我的下载
- 下载帮助
安全验证
文档复制为VIP权益,开通VIP直接复制
信息提交成功